clean it up

i just saw a commercial for bounty paper towels that disturbed me more than cleaning product commercials normally do. it started out with a guy and his son pushing a bowl of salsa back and forth across a long kitchen counter as if it were a shuffle board, admiring how clean and smooth the surface was. the very second they spill the bowl, a woman appears and both men look at her like "well, get to work bitch." she smiles happily and reaches for her bounty product. end of commercial.

has anyone ever seen a commercial for a cleaning product that didn't have a woman in it?

isn't it long past time we stop reenacting stereotyped gender roles from the 50's on national television like there's nothing wrong with it?